Key findings from eDigitalResearch's Retail Social Media Benchmark

Morrisons jump an impressive seventy six places up the league table and into the top twenty, with an astounding 1106% growth rate

Online retailer Amazon continue to dominate the Facebook and Twitter league tables

Supermarkets such as Tesco & Asda continue to show improvements wave-on-wave adding thousands of new fans to their social media sites. However, the sector fails to overtake the fashion industry which dominate the benchmark

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