Key findings from eDigitalResearch's (edr) eTravel Benchmark

For the first time in the benchmark’s history, mobile experiences are now rated on a par with desktop with both touchpoints achieving an overall average of 84%
Personalisation is a growing trend within the online travel industry and a key driver behind leaders Booking.com’s high satisfaction rate. However, while many travel brands now attempt some sort of personalisation on their site, not all techniques and features are landing well with customers
Booking.com top the eTravel Benchmark for a record fifth consecutive time. The online travel giant manages to deliver a consistently exceptional digital experience across the entire end-to-end journey, but especially on their homepage where users specifically rate the site’s tailored features personalised to themselves

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